SELF Tokenomics
The SELF Token (SELF) is the core utility token of the SELF ecosystem. It powers the upcoming super-app, future SELF-related products (whether developed in-house or by external teams), and SELF Chain operations. Designed for long-term sustainability and value accrual, SELF enables network operations, rewards participation, and incentivizes ecosystem growth.
Strategic Overview
SELF follows a product-first approach to token launch, ensuring the app is stable and proven before launching the token presale. This strategy prioritizes product quality over arbitrary timelines, building credibility through a working product rather than promises.
Launch Timeline:
- Jan-Feb 2026: SELF app public launch after thorough testing and product hardening
- Feb-March 2026: 5-stage compressed token presale (40 days total)
- Late March/April 2026: TGE and dual-chain DEX target launch at 12¢
Why This Approach Works:
- Presale participants can see and use a working product, not just promises
- Real SaaS revenue data provides validation before token launch
- Product credibility ensures sustainable token value
- No split focus between product development and token marketing
Token Overview
- Token Symbol: SELF
- Total Supply: 500 Million
- Token Standard: ERC-20 and Base
- Public Sale Price: $0.06 ($30m Fully Diluted Valuation)
- Target Listing Price: 12¢
- Available Supply at TGE: ~76.6M
Note: This figure includes all unlocked tokens, however only a smaller portion of the User Adoption, Developer Incentives and Ecosystem tokens will be circulating.
Token Distribution
The total supply of SELF is strategically allocated across key areas to ensure robust ecosystem development, incentivize community participation, and maintain long-term stability.
| Category | Allocation | Tokens | TGE Release | Vesting Schedule |
|---|---|---|---|---|
| Pre-Seed | 10% | 50,000,000 | 50% (25M) | 10 months linear |
| Seed | 2% | 10,000,000 | 25% (2.5M) | 12 months linear |
| Private | 2% | 10,000,000 | 25% (2.5M) | 1 month cliff, 12 months linear |
| Public Round 1 | 5% | 25,000,000 | 50% (12.5M) | 10 months linear |
| Public Round 2 | 1.43% | 7,140,000 | 45% (3.2M) | 10 months linear |
| Public Round 3 | 0.63% | 3,130,000 | 40% (1.25M) | 10 months linear |
| Public Round 4 | 0.33% | 1,670,000 | 35% (585k) | 10 months linear |
| Public Round 5 | 0.2% | 1,000,000 | 30% (300k) | 10 months linear |
| Public Bonus Pool | 0.86% | 4,300,000 | 100% (4.3M) | Airdropped at TGE |
| Partners | 4% | 20,000,000 | 10% (2M) | 3 month cliff, 15 months linear |
| Team & Advisors | 10% | 50,000,000 | 0% | 3 month cliff, 36 months linear |
| Dual DEX Launch | 0.33% | 1,670,000 | 100% (1.67M) | 12 months locked |
| CEX Listings | 3% | 15,000,000 | 0% | As needed |
| Market Making | 2% | 10,000,000 | 0% | Various |
| Liquidity Reserve | 4.67% | 23,330,000 | 0% | As needed |
| User Adoption | 14% | 70,000,000 | 10% (7M) | 48 months linear |
| Developer Incentives | 14% | 70,000,000 | 10% (7M) | 48 months linear |
| Ecosystem | 13.5% | 67,500,000 | 10% (6.75M) | 48 months linear |
| Staking | 15% | 75,000,000 | 0% | 36 months linear |
| TOTAL | 100% | 500,000,000 |
*Liquidity allocation includes 1.67M tokens for dual-chain DEX launch (1.17M Base + 500k ETH), locked for 12 months, plus reserves for future CEX listings, market making, and operational needs
Presale Structure (5 Stages, 40 Days Total)
The SELF token presale features a compressed 5-stage structure designed to create natural urgency through diminishing time windows and declining benefits. Each round gets shorter, creating accelerating pressure to act.
Round 1: First Public Round
Duration: 12 days (Feb 1-12, 2026)
Price: 6¢
TGE Unlock: 50%
Airdrop Bonus: 15% at TGE
Target Raise: $1.5M
Effective Price: 5.2¢ (with bonus)
Discount vs Target Launch Price: 50%
Round 2: Second Public Round
Duration: 10 days (Feb 13-22, 2026)
Price: 7¢ (17% increase)
TGE Unlock: 45%
Airdrop Bonus: 12% at TGE
Target Raise: $500k
Effective Price: 6.25¢ (with bonus)
Discount vs Target Launch Price: 42%
Round 3: Momentum Build
Duration: 8 days (Feb 23 - Mar 2, 2026)
Price: 8¢ (14% increase)
TGE Unlock: 40%
Airdrop Bonus: 9% at TGE
Target Raise: $250k
Effective Price: 7.34¢ (with bonus)
Discount vs Target Launch Price: 33%
Round 4: Final Push
Duration: 6 days (Mar 3-8, 2026)
Price: 9¢ (13% increase)
TGE Unlock: 35%
Airdrop Bonus: 6% at TGE
Target Raise: $150k
Effective Price: 8.49¢ (with bonus)
Discount vs Target Launch Price: 25%
Round 5: Last Chance
Duration: 4 days (Mar 9-12, 2026)
Price: 10¢ (11% increase)
TGE Unlock: 30%
Airdrop Bonus: 3% at TGE
Target Raise: $100k
Effective Price: 9.71¢ (with bonus)
Discount vs Target Launch Price: 17%
Total Presale Metrics:
- Total Raised: $2.5M
- Total Tokens Sold: ~38M
- Total Bonus Tokens: ~5M
- Hard Cap Policy: Each round closes immediately upon reaching its raise target, even if time remains
Fundraising Details
Existing Investment Rounds
| Round | Price | Tokens | Total Raised | TGE Unlock | Notes |
|---|---|---|---|---|---|
| Pre-Seed | $0.03 | 50M | $1,500,000 | 50% | |
| Seed | $0.04 | 10M | $400,000 | 25% | |
| Private | $0.05 | 10M | $500,000 | 25% |
Public Presale Rounds (Feb-March 2026)
| Round | Dates | Days | Price | Target | Tokens | TGE | Bonus | Net | vs Launch |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Feb 1-12 | 12 | $0.06 | $1.5M | 25M | 50% | +15% | $0.052 | 50% discount |
| 2 | Feb 13-22 | 10 | $0.07 | $500k | 7.14M | 45% | +12% | $0.063 | 42% discount |
| 3 | Feb 23-Mar 2 | 8 | $0.08 | $250k | 3.13M | 40% | +9% | $0.073 | 33% discount |
| 4 | Mar 3-8 | 6 | $0.09 | $150k | 1.67M | 35% | +6% | $0.085 | 25% discount |
| 5 | Mar 9-12 | 4 | $0.10 | $100k | 1M | 30% | +3% | $0.097 | 17% discount |
| TOTAL | 40 | $2.5M | ~38M | 5M |
Hard Cap Policy: Each round closes immediately upon reaching its raise target, even if time remains. If a round's time expires without reaching its target, the presale moves to the next round at the higher price. Unsold tokens from unfilled rounds are reallocated to the ecosystem development pool.
DEX Launch Strategy
Launch Details
Networks: Ethereum + Base (dual launch)
Launch Price: 12¢ or above
Timing: Late March / Early April 2026
Total Liquidity: $400k
Liquidity Split:
- Base (Uniswap): $280k ($140k SELF + $140k USDC) - 70%
- Ethereum (Uniswap): $120k ($60k SELF + $60k USDC) - 30% Liquidity Lock: 12 months on both chains (critical for Coinbase listing path)
Why Dual Chain Launch
Base (70% of liquidity):
- Lower transaction fees (~$0.01 vs $5-50 on ETH)
- Growing L2 with institutional backing
Ethereum (30% of liquidity):
- Largest DeFi ecosystem and user base
- 10x+ trading volume vs Base
- Institutional credibility
Bridge Functionality:
- Same ERC-20 contract deployed on both chains
- Official Base bridge enables free movement between chains
- Users can choose preferred network for trading
Token Requirements for Liquidity
- Base: 1.17M SELF tokens (at 12¢ = $140k)
- Ethereum: 500k SELF tokens (at 12¢ = $60k)
- Total: 1.67M tokens
Launch Metrics
- Launch FDV: $60M (500M tokens × $0.12)
- Launch Market Cap: ~$20-25M (based on circulating supply at TGE)
- Bridge: Official Base bridge enables free movement between chains
Marketing Budget & Allocation
Total Marketing Budget: $1.15M - $1.3M
Budget Breakdown
Dual-Chain Liquidity: $400k
- Base: $280k (locked 12 months)
- Ethereum: $120k (locked 12 months)
- On-chain verifiable commitment
DEX Launch Campaign: $400-500k
- Major crypto influencer partnerships
- Premium ad placements (CoinMarketCap, CoinGecko, DexTools)
- KOL campaigns coordinated across 5 rounds
- Twitter/X promotion and trending
- Crypto media PR (CoinDesk, Decrypt, CoinTelegraph)
- Community contests and airdrops
- Launch event or AMA series
Presale Marketing (Across 5 Rounds): $200k
- In-app promotion and urgency countdowns
- Round transition campaigns with 48hr warnings
- Referral program incentives
- Early adopter community building
- KOL coordination timed to each price increase
CEX Listing Fees & Market Making: $200k
- Reserved for Tier 1 exchange approach
- Listing application fees
- Market making requirements
- Exchange-specific compliance costs
Reserve/Operations: $150k+
- Contingency buffer
- Regulatory/legal costs
- Additional marketing opportunities
- Bridge liquidity if needed
Presale Timeline & Mechanics
Compressed Timeline Creates Natural Scarcity
40 days total with diminishing time windows:
- Round 1: 12 days
- Round 2: 10 days
- Round 3: 8 days
- Round 4: 6 days
- Round 5: 4 days
Each round gets shorter, creating accelerating pressure to act.
Price Increase Communication
Advanced Warnings:
- 48-hour notice before each round transition
- Clear countdown timers in app (days, hours, minutes)
- Email campaigns to registered users
- Social media countdown posts
Visible Savings Messaging:
- "Lock in 6¢ now - 50% discount vs 12¢ target launch price"
- "Price increases to 7¢ in 48 hours - last chance at 6¢"
- Show full 5-round price ladder prominently in app
- Display effective price after bonus (e.g., "5.2¢ with 15% bonus")
Hard Caps with Early Closures
Transparent allocation process:
- Each round has firm dollar cap
- If cap is hit before time expires, round closes immediately
- Move to next round at higher price
- No exceptions - builds trust and urgency
Example: If Round 2 ($500k cap) fills in 7 days instead of 10, Round 3 starts immediately at 8¢
Declining Benefits
As rounds progress, buyers get less:
- TGE unlock: 50% → 45% → 40% → 35% → 30%
- Bonus airdrops: 15% → 12% → 9% → 6% → 3%
- Time to buy: 12 days → 4 days
- Discount to launch: 50% → 17%
Clear incentive to buy early.
Total Fundraising Summary
| Round | Price | Raise Amount | Valuation | Tokens | Notes |
|---|---|---|---|---|---|
| Pre-Seed | $0.03 | $1,500,000 | $15M FDV | 50M | |
| Seed | $0.04 | $400,000 | $20M FDV | 10M | |
| Private | $0.05 | $500,000 | $25M FDV | 10M | |
| Public Round 1 | $0.06 | $1,500,000 | $30M FDV | 25M | Feb 1-12, includes resold Pre-Seed |
| Public Round 2 | $0.07 | $500,000 | $35M FDV | 7.14M | Feb 13-22 |
| Public Round 3 | $0.08 | $250,000 | $40M FDV | 3.13M | Feb 23-Mar 2 |
| Public Round 4 | $0.09 | $150,000 | $45M FDV | 1.67M | Mar 3-8 |
| Public Round 5 | $0.10 | $100,000 | $50M FDV | 1M | Mar 9-12 |
| DEX Launch | $0.12 | - | $60M FDV | - | Late Mar/Early Apr, dual chain |
| Total Raise | - | $4,900,000 | - | 107.94M | All rounds Pre-Seed through Public |
Pre-TGE Total: $4,900,000 ($1.5M Pre-Seed + $400k Seed + $500k Private + $2.5M Public)
Post-TGE: Dual DEX Launch on Ethereum + Base at $0.12 target
Staking Program
Regular Staking (All Users)
| Lock Period | Base APR |
|---|---|
| No lockup | 6% |
| 3 months | 10% |
| 6 months | 14% |
| 9 months | 18% |
| 12 months | 20% |
| 18 months | 22% |
| 24 months | 25% |
Note: These are the initial base staking rates, likely to be lowered at some point. Longer lockup periods qualify for additional benefits such as discounts, whitelists, and airdrops (TBC).
Bonus Staking Program (Pre-Seed/Seed Investors Only)
Available only as a one-time boost, for pre-seed/seed investors who lock their TGE allocation, prior to exchange listing.
| Lock Period | Extra Tokens | APR |
|---|---|---|
| 1 month | +10% | 120% |
| 3 months | +20% | 80% |
| 6 months | +30% | 60% |
Example: Locking 1,000 tokens for 3 months gives you 1,200 tokens total
SELF Rewards Program
Core Actions (Payment-Protected)
- Subscribe: 100 SELF tokens (one-time on first subscription)
- Each verified invite: 100 SELF tokens (verified = when a friend subscribes using the inviter's code)
Time-Based Loyalty Rewards
- 30-day anniversary: 50 SELF tokens
- 6-month milestone: 100 SELF tokens
- 1-year loyalty: 200 SELF tokens
Network Quality Bonuses
- First 5 verified invites: 250 SELF bonus (on top of per-invite rewards)
- Reach 10 verified invites: 500 SELF milestone bonus
- Network builder (when a user hits 25 verified invites): 1,000 SELF one-off bonus
Distribution from these rewards are sourced from the User Adoption (70M) and Developer Incentives (70M) pools.
Tokenomics Highlights
- Real significant utility from day one
- Continuously evolving utility long-term
- Clear rewards program for community engagement
- 61% of total supply dedicated to ecosystem growth, developer incentives and user adoption
- Team tokens vested for 39 months
- Quality market maker and CEX partnerships
- Commitment to compliance, building a trustworthy and future-proof ecosystem
Note: Tokenomics are subject to change based on market conditions and regulatory requirements. Always refer to official announcements for the most current information.